Podcasting’s Diversity Problem: 64% of Hosts Are Male, 77% Are White, USC Study Finds

Article here. White men hold the vast majority of dirty and dangerous jobs, yet no one is complaining that that is a problem. Excerpt:

'The hosts of the top 100 podcasts of 2024 were overwhelmingly white and male, a new comprehensive study from USC reveals. Of the top podcasts, 64% were hosted by men, while 77% of the hosts were white, underlining a severe lack of diversity in the medium that continues to rise in popularity and has become a cornerstone of viewing time on YouTube.

Even expanding beyond the top 100, 66.3% of the hosts of the top 592 podcasts were male, and 79.2% were white. In both gender and race, podcasts trail other parts of the entertainment industry — 50% of the top 100 films of 2024 had a female lead, and among the most popular TV shows of last year, 44.9% of the series regulars were from an underrepresented racial/ethnic group.'

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