What you need to know about the rise of antifeminists in the U.S.

Article here. Excerpt:

'According to the report, one-fifth of Americans believe that feminism is negative for society.

“The concept of feminism has a branding problem in the US in particular, and the term feminism just doesn’t speak to people in the way that it should and it’s become loaded and polarizing, said Margot Peppers, Foresight Factory’s consumer trends editor.
...
A study published in July focused on the incel community, the group of sexually or romantically frustrated men who blame women and society for their inability to form these relationships. As Reckon reported in November, one of the key elements of incel identity is antifeminism. Though this overlap exists, Peppers says it’s important to note that the two are not synonymous.

“That’s a much more extreme group. But, you know, it is a subculture that seems to give young men a sense of identity and belonging in a world where they’re not really finding that elsewhere,” Peppers told Reckon.'