UK: Mayor launches new campaign empowering men to challenge misogyny by saying ‘maaate’ to their mates when they cross the line

Article here. Excerpt:

'The Mayor of London, Sadiq Khan has today launched a major new campaign to empower men and boys to say ‘Maaate’ to their mates as a means of challenging sexism and misogyny in society.

The innovative campaign aims to help men and boys confidently step-in when they witness language and behaviour towards women and girls that crosses the line.

This is part of the Mayor’s refreshed strategy to tackle violence against women and girls (VAWG) that champions a public health approach, encouraging all of society to play their part and putting the onus of responsibility on men and boys to change the way they perceive, treat and talk about women.'