How To Attract Men Into ‘Pink Collar’ Jobs

Article here. Excerpt:

'While discussions around discrimination often, and rightly, focus on groups with a long history of poor treatment in the workplace, research from the University of Oslo highlights that men can suffer from discrimination in the workplace too, especially when they're applying for roles in female-dominated occupations.
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"If men applied for typical 'female' jobs, they were significantly less likely to be invited for an interview or asked to provide further information about themselves," the researchers explain. "If male-dominated occupations related to the industrial society keep vanishing, and gender-neutral occupations are growing in size, then we would expect gender stereotypes to become less important over time."'