Genius behind man-hating Gillette ad is a radical feminist

Article here. Excerpt:

'"The guy at the ad agency" is actually philosophically unpleasant feminist Kim Gehrig. Hiring her to court the male market is like expecting to accrue impressive rainbow flag sale numbers with spiels from Farrakhan.
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She'd previously made the bizarre "Viva La Vulva" spot for Swedish feminine hygiene company Libresse. In that surreal ad, objects that included a conch shell, sliced orange, papaya, and coin purse stood in as ersatz female intimate parts. For the ad's nearly three-minute duration, these items were manipulated as unnatural "singers" of Camille Yarbrough's "Take Yo Praise."
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Adweek pronounced Gehrig's group libel the "Ad of the Week."  Gehrig's efforts were also recognized by Best Ads on TV. 

Therein lies an issue worth note.  Fox News host Greg Gutfeld tweeted: "the only ones lauding the Gillette ad work in media/advertising. everyone else sees it for what it is: a smarmy, condescending virtue signal aimed at the hardworking decent men they have been price-gouging for years."

At this writing, Gillette's YouTube posting of "We Believe" has received 40,000 "thumbs down" votes and only 4,300 positive ratings.  Even when possible manipulations have been allowed for, that ratio does not bode well for the company.'