72% of Americans say they're not feminists

Article here. Excerpt:

'Feminism is a mixed bag in the eyes of most Americans. Overall, 28 percent consider themselves to be feminists, 72 percent do not,” the findings report.

Among women, 38 percent consider themselves feminists. And men do not appear to be very liberated these days either: 18 percent “accept the label” for themselves, the poll reports.
...
What with man-bashing and the erosion of the traditional masculine and feminine roles or family structure, Americans also apparently associate feminism with things other than, say, equal rights - and it is problematic.

“When given a neutral dictionary definition of feminism, as ‘someone who believes in the social, political and economic equality of the sexes,’ 57 percent of Americans proudly proclaim themselves feminists,” the poll concludes.'