New York: New Service Offers Taxis Exclusively for Women

Article here. Excerpt:

'New Yorkers can already choose from yellow taxis, green cabs or black livery cars. They can tap a smartphone app for a ride, or simply stick out an arm. They can pay with cash or credit.

Now there is one more option: a female driver.

A new livery service starting Sept. 16 in New York City, Westchester County and Long Island will offer female drivers exclusively, for female riders, according to its founder. It will take requests for rides through an app, and dispatch drivers sporting hot pink pashmina scarves.

The service will be called SheTaxis — SheRides in New York City because of regulations barring it from using “taxi” in its name — and aims to serve women who may feel uncomfortable being driven by men, or who simply prefer the company of other women. The app will ask potential riders if there is a woman in their party. If not, they will be automatically redirected to other car services.'