Texas supermarket marks Men's Health Month with free mammograms for women

Story here. So, any wonder men get the impression their lives simply are not valued as much as women's? Seems like as good idea as this gender-specific, woman-only free test may be, at least during Men's Health Month, they might also want to offer free PSA tests, too. Or do something, anyway. Excerpt:

'AMARILLO, TEXAS -- Last Saturday, The Texas Tech University Health Sciences Center at Amarillo’s Breast Center For Excellence teamed up with United Supermarkets to offer free mammograms to women shoppers.

Through a Cancer Prevention and Research Institute of Texas grant, uninsured women over the age of 40 are eligible for a free mammogram as long as they are Texas residents, have a valid photo ID, and can provide income verification or proof of assistance.'

I think contacting United Supermarkets and reminding them that they seem to have forgotten half the population with this freebie and during this particular month, no less, is warranted. Like many people, possibly they never even heard of Men's Health Month. Anyway, contact info is here. Apparently this mammogram-fest is to be held on June 18 in Canyon and on the 19th at their Washington Street location in Amarillo. So there's time to advise them of their omission and give them a chance to do something positive specifically for men's health-- like they're doing for women's. Please be polite; inform them June is Men's Health Month and indeed, that their male customers' money is as green as their females', so really, doesn't it make business sense in any case to play up to *everyone* rather than just half the consumer base?