Women’s health plays central role in renewed Obamacare pitch

Article here. Excerpt:

'President Obama plans to put the focus back on health care Friday afternoon, specifically in how his landmark legislation—the Affordable Care Act—helps women. He’ll deliver a speech surrounded by women and families who are already benefiting from the new law.

“This is already working, we did this health care bill because health care was 17 -18% of GDP and we could not afford to let that go on and we were not getting the best health care for the money we were spending,” Rep. Louise Slaughter, a New York Democrat, said on Jansing & Co.

The state of Colorado is already launching a two million dollar ad campaign in both print and on television to try and get people to sign up. The ads do not mention the phrase “Obamacare.” A narrator states, “When health care companies compete, there is only one winner: you.”

“Obviously you can’t do something this massive and go door-to-door explaining it to everyone,” Slaughter said.

The health care roll-out will be crucial on two fronts: for the success of the law and also for the 2014 midterm elections. Republicans plan to make health care an issue again. Next week House Republicans will take their 38th vote to roll the law back—but the first one, this year.'