New milk ads risk the wrath of women with 'Everything I Do Is Wrong' campaign

Submitted by Broadsword on Fri, 2011-07-15 14:28

Article here. Excerpt:

'The firm behind the famous 'Got Milk' campaign has risked the wrath of millions - by claiming it is men who suffer the most from premenstrual syndrome.

From August billboard ads commissioned by the California Milk Processor Board will appear across the state as part of their new 'Everything I Do Is Wrong' promotion.

Each show confused men holding cartons of milk accompanied by tag lines such as ‘I'm sorry I listened to what you said and NOT what you meant,’ or ‘I apologize for not reading between the RIGHT lines.’
...
The board's executive director, Steve James, said the internet, radio and billboard campaign is meant to encourage open conversations between men and women about an awkward subject.

‘It was certainly not meant to be offensive,’ he insisted. ‘None of the humour is aimed at women. The humour is aimed at how clueless men are in dealing with emotional situations. All of the humour is built around men's cluelessness,’ he added.'

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Comments

Perhaps a better ad campaign would be one centered around women's cluelessness when it comes to dealing with emotion! For instance, why don't women say what's on their minds and try to communicate what they're thinking and feeling instead of just bottling it up and exploding, only to end up having to talk about it anyways? Seriously, if "everything you do is wrong", it's not time to grab a carton of milk, it's time to find a girlfriend that isn't an immature misandrist.

Evan AKA X-TRNL
Real Men Don't Take Abuse!

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Submitted by xtrnl on Sat, 2011-07-16 13:26

I love how they explain it away by saying "We aren't making fun of the women.. NO! Lord no, we are making fun of the stupid men.. so it is alright."

.. one group is upset about being made fun of, so they turn around and point to another group who is "okay" to make fun of.. because men aren't ... human?

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Submitted by Geredeth on Sat, 2011-07-16 13:57

This a-hole, Steve James can go to hell.
America is turning or has already turned into a nation of losers.

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Submitted by Luek on Sat, 2011-07-16 14:08