'To be more successful, hire women!'

Article here. Excerpt:

'Companies should rather employ more women and make them progress in the company. It is what asserts a research work led by Michel Ferrary, professor in Ceram (College of business to Nice-Sophia Antipolis), from a sample of forty two big companies. This study demonstrates that those who employ more than 35 % of women see their turnover progressing more than the others (of upper 28,5 %). These companies are also more profitable (with an upper rate of 116,1 %), have a better productivity (48,6 %) and create more jobs(uses) (72,9 %). It's the same for those whose supervisory staff is more than feminine 35 %.

Previous studies on the influence of the rate of feminization on the economic performances of companies had ended in contradictory results, recognizes the author. Doubtless because - a social group has to reach a critical size to really influence the functioning of an organization, change the nature of the interactions and modify the dynamics of the group, - explains the sociologist.'