E-tailers face gender-divide: 'Men Want It Fast, Women Want It All'

Article here. Excerpt:

'Men want to complete the task and get on to the next task. Women want to experience the task. Guys, I know that sounds stupid, like forming a relationship with pain, but this is why women are good at taking care of you. Generally, they seem to be more thorough, which is why she’s never ready when you’re jingling your keys at the door and why you might survive getting stuck in a blizzard once you finally get out the door. (That’s a poor example. She’ll likely know there’s a blizzard coming and will protest leaving at all. Men believe they will defeat the blizzard. Women, I know this sounds stupid, but this is why men are good at killing mammoths, and why they’re good at protecting you. In the end, it’s all about taking down the beast.)'