Opinion: A compromise for the term 'feminism'

Article here. Excerpt:

'It's strange to me that the same women who would not be caught dead using the words wuss and hysteria for their obvious and not-so-obvious slights about women will still proudly proclaim that they are feminists. In other words, my problem with feminism is a semantic one. Words shape the way we think about and how we interact with the world. Many men are put off by the word feminism, and rightly so, because it tilts the favoritism from one side of the scale, men, to its polar opposite.

In reality, women and men have equal intrinsic value, so a compromise is needed that eliminates the problems associated with feminism; for this purpose, I would like to coin the term equalism. An equalist is someone who advocates equal rights for men and women.'