'White ribbon’ makes difference in middle-school students’ lives

Article here. Excerpt:

'Earlier this year, the Reno/Tahoe chapter of the American Marketing Association contacted Strauss for help with the local White Ribbon Campaign, an international effort raising awareness of domestic violence issues by encouraging people, particularly men, to wear white ribbons during a designated week to show that they condemn domestic violence. In conjunction with the campaign, the chapter also decided to hold a fund-raiser for a local charity, Crisis Call Center, which assists domestic violence victims.

Strauss, along with the University’s American Marketing Association Collegiate Chapter, decided to get involved. The students in the Collegiate Chapter volunteered to make 5,000 ribbons for the campaign. Strauss designed the selling challenge in her class this semester to allow students to earn points for convincing people to wear ribbons, make class presentations, and secure raffle prize donations for the fund-raiser.'