Better Man and iCrossing join forces to battle toxic masculinity in the workplace

Article here. Excerpt:

'Better Man Conference has launched a new product line promoting an inclusive culture in the workplace and beyond. The line, which includes t-shirts and the iconic Better Man Cards, are aimed to remind men of healthy masculinity traits for inclusive leadership, gain context and language to engage in healthy discussion, and leverage power and authority to elevate women and minorities. The product line was developed in collaboration with iCrossing, a full-service digital marketing agency owned by the global publisher Hearst.

The product line was developed in collaboration with iCrossing, a full-service digital marketing agency owned by the global publisher Hearst.

Kriz Bell, head of strategy and communications at Better Man Conference, said: “First off, I think it is important to know that these cards aren't intended to question anyone’s manhood. They're keeping a pulse-check on workplace bias, putting things in a more mindful, inclusive perspective to make everyone's work lives better.

"Sometimes we don't realize that what we’re doing or saying could be taken in the wrong way. That’s why these cards help call out conscious and subconscious bias."'