Good Portrayals Of Fathers In Advertising

Here's a bit of good news about the portrayal of men. One of the things that I like about the article is the statement regarding the testing of one ad, "The spot tested well with dads, but it tested even better with moms." This sort of thing must drive the genfems, especially many Women's Studies types, absolutely nuts. Despite decades of "Kill your father" types of indoctrination, many women still see the involvement of men with their children as a positive thing.Source: National Post [newspaper]

Title: Father figures more prominent in ad campaigns

Author: Susan Heinrich

Date: April 22, 2002

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