cyberMan & Harbinger Join Forces in E-Book Publishing

Trudy W Schuett writes "cyberManbooks.com announced today it now offers e-published
versions of books from Harbinger Press, http://harbpress.com
an independent specialty publisher.

"Our books are meant for, and bought by both genders. Frankly,
more women buy them than men. But our male audience is also
important and more reachable on the Internet. The men who buy
books, especially nonfiction on issues pertinent to them as men,
are more likely to be on the Internet, and often more at home
acquiring and reading them there. It's an obvious place to take
them, " says Keith MacLeod, owner of Harbinger Press. Harbinger
features titles such as: "The Ultimate Survival Guide for the
Single Father" and "Multiple Scandals Of Child Support."

See the Read More section for the rest of the press release.

cyberManbooks is an e-publisher with real-world bases in Yuma,
Arizona and Bracknell, England. They publish a variety of 'guy
friendly' titles, ranging from novels to cowboy poetry. The
cooperative venture was established in an effort to provide more
variety to cyberMan readers, and wider availability for Harbinger
press. "In the present day e-books are still a little Shih Tzu
barking at a big Alsatian. As more and more people have computers
and even portable or handheld computers, e-books will grow. The
more e-books there are, the more people will consider using them,"
says Raymond Cuttill, co-owner of cyberManbooks.

"Certainly the more options of both reading media and purchase
media, the more people are served. We do very important books that
few other publishers would touch. Not because they say outrageous
things. They don't. They directly face very difficult issues that
have deep meaning to a great many people like divorce, child
support and domestic violence. But the mass media, including big
publishers, for fear of offending anyone, only deal with things
they feel safe in casting in black and white. It is exactly these
black-white casted issues our books explore, and the people those
books serve -- who are searching for the colors -- know they can't
use traditional media to find it," MacLeod said.

Both companies were established to meet needs previously
unaddressed by larger publishers. As big publishers increasingly
focus on the women's market, owners Raymond Cuttill and Trudy W.
Schuett saw a need for material for men, and a more-traditional
focus for women. cyberManbooks went online in February of this
year to provide fiction and other books for this niche market,
which is growing as more consumers take advantage of the variety
of choices offered by independent publishers.

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