"Our books are meant for, and bought by both genders. Frankly, more women buy them than men. But our male audience is also important and more reachable on the Internet. The men who buy books, especially nonfiction on issues pertinent to them as men, are more likely to be on the Internet, and often more at home acquiring and reading them there. It's an obvious place to take them, " says Keith MacLeod, owner of Harbinger Press. Harbinger features titles such as: "The Ultimate Survival Guide for the Single Father" and "Multiple Scandals Of Child Support."

"Certainly the more options of both reading media and purchase media, the more people are served. We do very important books that few other publishers would touch. Not because they say outrageous things. They don't. They directly face very difficult issues that have deep meaning to a great many people like divorce, child support and domestic violence. But the mass media, including big publishers, for fear of offending anyone, only deal with things they feel safe in casting in black and white. It is exactly these black-white casted issues our books explore, and the people those books serve -- who are searching for the colors -- know they can't use traditional media to find it," MacLeod said.