Toxic masculinity fuels dangerous driving like drink, French advert says

Article here. Excerpt:

'A road safety awareness campaign in France is tackling the role of gendered behaviour behind the wheel, warning for the first time that toxic masculinity could be as important a contributing factor to road deaths as speed, alcohol, drugs and fatigue.

The campaign’s video – released for the web, TV cinemas on Wednesday – shows men at the births of their sons and seeks to portray them as thoughtful and sensitive in contrast with the revved-up virility of macho stereotypes.

“Speed, alcohol, drugs, fatigue … what if we need to add masculinity?” asked the French road safety body of the list of factors that typically lead to road accidents.'

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