French newspaper charges men 50 cents more on Women's Day

Article here. Excerpt:

'Male readers of leftwing French daily Liberation were asked to pay 25 percent more for their paper on Thursday, to make up for the gender pay gap on International Women's Day.

The paper published two versions with different cover pages, one marked "for women, 2 euros, normal price" with a pictogram of a woman, the other marked "for men, 2.50 euros" with a pictogram of a man.

In a front-page message the paper noted that despite equal pay for equal work being enshrined by law since 1972, French women earn on average 25.7 percent less than men, according to a 2017 report from an inequality watchdog.

"To highlight this injustice Liberation has decided to apply the same difference to its sale price for a day, meaning 50 cents more for men," it said, adding that profits from the operation would be donated to France's non-governmental Equality Observatory.'

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Fish in a barrell. So I won't even bother.

Does anyone actually read magazines sold on newsstands these days? And how come they never lower the prices of things for women but instead RAISE them for men?

Economics being what it is... if you over-price a market, you'll de-maximize your income. By over-pricing a market or segment thereof, you don't do any favors for yourself or the market space you have efficient prices for. In fact you lose money.

The same arguments were made to the Bolsheviks too, who likewise didn't listen.

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