Activist Alert: Methods of Contacting the Media are Changing

Trudy W Schuett writes "Western Newspapers,Inc. has announced it will no longer accept letters to the editor and press relases by snail-mail. "These items should now be submitted only via e-mail, FAX or on floppy disks hand-delivered to the newspaper office outside an envelope," Prescott Courier Editor Ben Hansen said. The Prescott Courier is part of a chain of over 20 newspapers in the state of Arizona. A spokesman for the chain expects other newspapers and news-gathering agencies to follow suit. This is important news for activists and others who deal in publicity for their orgs or often send Letters to the Editor. Snail-mail was once considered the best way to get letters and releases noticed. FAX will now most likely take the lead as the most efficient way to send. Check the next issue of the DesertLight Journal, Wednesday, Nov. 14th, for more on how this change will affect the way groups and orgs handle publicity and promotions."

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