Glenn Sacks in 'Advertising Age': Men Are Not Idiots

Article here. Excerpt:

"The way the advertising industry portrays men has drawn increasing scrutiny in both the trade press and the mainstream media. Defenders of the status quo -- in which men are depicted as irresponsible fathers and lazy, foolish husbands -- are starting to feel outnumbered. It's an understandable feeling.
...
Defenders of the advertising status quo generally put forth the following arguments: Males are "privileged" and "it's men's turn," so it's OK to portray them this way, and that men simply don't care how they're portrayed. Both of these arguments are highly questionable.

Young males certainly aren't privileged. The vast majority of learning-disabled students are boys, and boys are four times as likely as girls to receive diagnoses of attention-deficit hyperactivity disorder. Girls get better grades than boys and are much more likely than boys to graduate high school and enter college. According to the National Center for Education Statistics, women earn 60% of all bachelor's degrees and 60% of all master's degrees."