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Women Cheer New Yahoo Shine Website
Submitted by anthony on Tue, 2008-04-01 13:49
Article here. Excerpt:
"Yahoo is taking aim at the distinct content and buying power of women with a new Website called Shine.
Women in the male dominated technology business said there is a real need for Web content that speaks directly to women. They said Websites like Shine and Channelweb Women of the Channel are necessary to educate young girls to compete in corporate America.
Steward said she hopes Shine addresses how woman think differently than men. "Understanding how woman work is critical," she said. "We work differently. Woman are extreme multitaskers. Because of this the way we do business is very different. We leap ahead five or ten steps."
CONTRAST:
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Comments
Blech!!
While the headline blurb there was typical hollywood celeb crap with a huge picture of what's-her-face, there was an article on the male pill, and one on women marrying for money. Both were about as shallow and content-free as anything else created exclusively for women. Maybe it's because women are so busy being multitaskers that they don't have time to actually think... I left reader comments -- there weren't many others -- but haven't been back to see if they were filtered out or not.
All that I saw at the site was typical women's mag type fare like we've seen for decades, except that MSN and iVillage are probably doing it better. It's difficult to see how this new product adds anything in the least to the media landscape. It's totally loath-worthy, but it's also such a fizzle that it's virtually totally ignorable.
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