American Airlines Has Women-Only Site

That's right, you read that correctly. The news is reported here. The special sub-site is here. Excerpt:

'CHICAGO, Illinois (Reuters) -- American Airlines, the world's largest airline, says it can boost revenue by $94 million a year by tailoring some of its services to the growing number of women travelers.

The airline, a unit of AMR Corp., this week unveiled a version of its Web site for women (http://www.aa.com/women). The site aims to increase the number of women booking flights on American by 2 percent or more, said an AMR executive on Tuesday.

The site, as well as changes to American's planes and travel clubs, is the latest effort by a U.S. airline to distinguish itself in a competitive industry that has spent the last five years slashing costs and tweaking services.'

Woman-only special incentives? Woman-only special services? Woman-only customer service? Do you find this grossly offensive? I do. I think this requires a call to action. A big one. I think AA needs to hear from many men about this kind of thing in no uncertain terms. I don't fly much but will not travel AA when I do. Contact AA here.

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I just learned about http://www.aa.com/women/. Services restricted to women only? Special incentives and discounts for women only? Special customer service for women only? So will there be a men-only site delivering the same thing? Or children-only? How about whites-only or blacks-only?

This kind of thing is deeply offensive to just about anyone with a sense of fairness and a desire to see people treated uniformly well based on their status as customers rather than their indellible characteristics, such as sex, race, etc. I do not fly much but when I do, it won't be on American.

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Seems like even the radical feminists don't like it either:
http://feministing.com/archives/006853.html

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I have only flown on American Airlines once in 2004 and the service was awful. This latest misandric stunt doesn't really impress me about flying with them again since I am a MRA and additionally not a masochist.

To hell with American Airlines! There is plenty of competition to choose from.

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Men wouldn't think of such trivial bullshit. Frankly, I'm proud of that.

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Not only did the feministing gaggle not like it, but women themselves didn't like it when it was tried by Song Airlines, which folded back into Delta just about a year ago after about a three year stint.

Maybe AA thinks Song's style-heavy approach was just the wrong one, but that the basic idea was in the right direction. Since women weigh less than men, they are more cost-effective passengers since they pay the same fares -- though they probably have more luggage.

Southwest Airlines was famous in the early- to mid-70's for appealing to the male business traveler, its stewardesses being dressed in hot mini-mini-skirts, which ticked off feminists of course; the publicity served as free advertising and probably helped the new venture get off the ground (so to speak). To this day their stock ticker symbol is still LUV, because they were "The Luv Airline" in their adverts, though this is also because when they first started they flew out of Dallas's downtown Love field airport. Curiously, there's no mention of these things in the wikipedia entry, which only mentions that Professional Women's magazine included Southwest Airlines in their 2006 ranking of the "Most Admired Companies Among Women."

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