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Match.com Resorts to Shaming and Sexism
Submitted by Anonymous on Sat, 2006-07-29 19:23
From Yahoo PR, Match.com has released a press release that's just chalk full of sexism, outdated gender roles and typical male shaming. Citing a rampant rise of "Bachelorism", it continues, "educating" readers about the symptoms of this "horrible disease" which includes: "Generally acting like a jerk, Leaving the toilet seat up and Generally unkempt appearance." Eventually winding down to suggest the cure and you guessed it, finding your soulmate on their site.
IMO, this is both negative and positive news. Negative that companies still find it acceptable to shame/slur/insult men in their advertising. Positive that is evidence that more and more men are waking up to the fraud that is marriage and the anti-male courts and proactively joining in the marriage strike.
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Comments
i'm never surprised anymore
hello
1. i love my truck.
2. i love my x-box three sixty.
(i make no apologies for either)
3. cereal??....but ofcorase!!!...i'll take a bowl of captain crunch over some wife's poor excuse for lasanga.
4. pizza??....who the hell doesn't like pizza?
for me...extra peperoni and sausage
5. iron marks on my shirt??
why iron when you can take your clothes to a laundry mat, and have your shirts pressed?
6. leaving the toilet seat up? why the hell not. when i urinate the seat stays up, when i take a dump, the seat goes down.
this isn't rocket science.
7. unkept appearence?....i shower ever day, use deodorant, brush and floss my teeth, i might even put on some polo sport cologne.
you want to talk about an unkept apperiance?
try waking up and seeing your girl without makeup...the horror!
8. hitting on my girlfriends mother?
my girlfreind mother is a nice woman. but hit on her?...she's over 60, weighs 300lbs and has some weird hairy wart on her face
now for my girlfriends hot sister?...well thats a different story all together.
thankyou
anthony
Just Marketing
Obviously, this is all done tongue in cheek and Match.com is just trying to market their product the way they feel is best for them. If it wasn’t effective, I suppose they wouldn’t do it this way, so I’m not that offended by it. Who cares...they can do whatever the hell they want. I agree with you that this is full of stereotypes and it would be nice if this marketing campaign fell flat on its face, but I guess there are still a lot of men that fall for this sort of b.s. “Oh look... I’m such a naughty and helpless little boy...I can’t make dinner for myself or iron my shirt and spend all day watching video games—aren’t I cute girls?” After all, this marketing campaign is aimed at men and not women… so once men stop playing this game, the sooner stuff like this will go away. It would be interesting to see the gender breakdown of match.com… how many women use it vs. men. I have no idea of the statistics, but my guess is that the ratio of women to men using the service is at least 2 to 1. Match.com knows, and is terrified that as men wise up and opt out, these sorts of services will become dinosaurs.
On-line Dating Is Dying; Match.com Desperate
The on-line dating craze may be winding down because memberships are falling and there seems to be a growing skepticism about the whole game.
Match.com is currently fighting a law suit alleging that they shilled their own employees to write fake e-mails to subscribers who were about to let their memberships expire.
A lot of these cyber-pimp sites are going to go away in the near future.
Several states are proposing laws to regulate these dating sites, requiring them to complete criminal background checks on all members.
Few people will be comfortable with turning over this level of personal information (soc. security & driver's license numbers at a minimum) to an anonymous cyber-corporation.
Another e-commerce bubble is about to burst.
http://corp.match.com/index/c
http://corp.match.com/index/contact_cs_form.asp
Toilet Seat Up?
Ok, this isn't a very pressing issue to tackle here, but I have never understood why people whine about this. Just put it down. My son slams it down, so in this case I'd rather he just left it up because the sound of the seat crashing down suddenly makes me jump....but I digress...
Unreal--the Match.com site that is. Internet dating is so wrong anyway...