Another Male denigrating TV commercial

Ray writes "I keep seeing this really annoying Dell Computer commercial airing on TV stations. I just saw it this morning on the FOX cable channel in Los Angeles. In alternating scenes, a young man is sitting at his computer: playing cards, cutting and pasting his head on statues, crying at a scene of a dog running on the beach. He is then shown “rocking out” to music as he is uses drum sticks on the back of his chair to keep rhythm.

At this point a woman with blond stringy hair barges in and asks, “How are the bills coming?” Is this woman his wife or his mother? She could be either. The young man says, “okay” or something like that, the woman leaves, and he goes back to what he was doing. Moments later the woman barges back in again, this time hurling the door open with no regard for what, or who, is on the other side, and the young man says, “What?” In the final scene after Dell shows some of it product, the man is shown really rocking out, jumps on a chair and falls on the floor like a “big dufus.” "

More below."One can only wonder, “Is Dell trying to send a message to half the population (males) that they should buy a Dell Computer and then make payments in an irresponsible manner?”

This commercial portrays the male as an irresponsible bill payer and the female as a physically aggressive, authoritarian figure who has power and control over the male, and who needs to “mother” the male to make sure he is responsibly paying his bills. What would be the public response if the sex roles were reversed and the male was treating the female in this way? The female’s controlling behavior, when viewed in light of domestic violence industry parameters, clearly qualifies as a form of domestic violence. Imagine the revictimization and trauma that a male victim of domestic violence feels when seeing this commercial. If you are as tired of seeing this demeaning, “male bashing” commercial as I am, then write to Dell Computers here:

Dell Inc.

One Dell Way

Round Rock, Texas 78682

United States

They’re web site only has this email feedback for its web site here

and here is their customer care phone # 800-624-9897."

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