Olympics camera operators warned not to frame women in a sexist way
Submitted by Mastodon on Sun, 2024-07-28 15:28
Article here. Excerpt:
'The head of the company in charge of broadcasting the Olympic Games has called on camera operators to avoid “sexist” portrayals of female athletes at Paris 2024.
Yiannis Exarchos, CEO of Olympic Broadcasting Services, said his company and the Games as a whole are committed to equality between the men’s and women’s competitions this summer.
“Women are not there because they are more attractive - they are there because they are elite athletes,” he said.
He added: “[Equal participation of women] is not enough. It has not been enough for us. We wanted to make sure that the actual sports content was also reflecting this equality.”'
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