‘Getting younger and younger’: Alpha male trend rises in kids as social media algorithm targeting exposed

Article here. Excerpt:

'The alarming rise in alpha male culture continues across the country, with one expert seeing Australian boys as young as 11 becoming heavily influenced by the content being promoted on social media.

The “alpha male” is defined by its followers as someone who takes charge, is hyper masculine, with everyone wanting to be him and women wanting to be with him.

A study conducted by the Dublin City University (DCU) showed that social media algorithms are amplifying the notion of male supremacy and misogynistic content.

The researchers made 10 experimental puppet accounts on YouTube and TikTok and found that all of the male-identifying accounts were drowned in anti-feminist, masculinist and extremist content.'