Secret Anti-perspirant Ad

Cain writes, "Procter and Gamble are running yet another unbeleivably contemptous television ad for their product Secret Antiperspirant and since a search on this site has turned up three ather articles concerning ads for the same product I have sent them the attached email and suggest that others send similar emails or letters. It would seem that since the product is an exclusively female one Procter and Gamble are reluctant to take men and our response to the ads for this product seriously. So I have included a list of products that are not exclusively female and I would encourage all those that read this to spend their money elsewhere. See the Read More section for Cain's letter and send your feedback here.

I am writing this in response to your companies long standing policy of displaying the most extraordinary levels of contempt and derision towards everything male. Your company Procter and Gamble has been running a television commercial for the product Secret Antiperspirant in which a lone male is shown helplessly stranded on the side of the road with a flat tire desperately calling a female for aid. She arrives and promptly asks "where's the spare" the response given by the hapless male is "whats a spare". She changes the tire for the poor little boy expressing the appropriate amounts of contempt and derision then walks of to the sound of "strong enough for a man but made for a women".

The contempt and derision are clear since they were intended to be so but what astonishes me most was the lie used as the vehicle of your contempt. Female presented as more than male, and male presented as less than female in an area that is at the very center of male culture and activity namely mechanical literacy, which is also an area that is almost completely absent from female culture and activity. And yet this lie and others like them so activity promoted by feminism seem now to have become Procter and Gambles lies as well.

There is a web page online known as mensactivism.org that I am quite sure your company is aware of since a quick search of the site turned up no fewer than 3 other mentions of advertising campaigns for Secret Antiperspirant all expressing the same levels of contempt. I will be posting this email along with a list of products made by Procter and Gamble and encouraging its members and visitors to spend there families income elsewhere.

NOTICE: This story was migrated from the old software that used to run Mensactivism.org. Unfortunately, user comments did not get included in the migration. However, you may view a copy of the original story, with comments, at the following link:

http://news.mensactivism.org/articles/04/02/22/0444259.shtml