Amazon header features "Shop women-run businesses"

As of writing, Amazon is running a banner that reads "Shop women-run businesses" with a link to businesses on Amazon's site that are run by women.

The road to Hell, as they say. Imagine "Shop whites-run businesses" or similar? Never "Shop man-run businesses", not in a million years. This is an effort to appeal to gender discrimination and anti-male sentiment. I wonder how Jeff Bezos would have taken it if when he just started Amazon his site was somehow pushed down in search results, for example, because he was male?

Let Amazon know how you feel about this "positive discrimination", which as we all know is on the other side, negative discrimination - against men. Go to https://www.amazon.com/gp/help/customer/contact-us/ and click "Prime or something else". Under "Tell Us More", choose "More non-order questions", then choose "Give Amazon feedback" in the next drop-down, then choose "Opportunities for improvement" in the third drop-down. Finally, click on "Phone" or "Chat". Let them know you think this attempt at "positive discrimination" appeals at male business owners' expense and further it stokes anti-male sentiment. Ask them if they plan to run similar banners based on shop owners' ethnicity next.