An Apology From A Dad To His Daughter, On Behalf Of Fathers Everywhere

Submitted by Mastodon on Fri, 2016-02-26 04:21

Article here. Excerpt:

'Traditional gender roles are passed down through generations -- but a new commercial is proving that cycle can be broken if men step up.

Created by Indian detergent company Ariel, a video campaign called #ShareTheLoad highlights how traditional gender roles are passed down from generation to generation in households around the world. The campaign, which launched in 2015, shows the impact parents' behaviors and actions in the house have on their children and how men's participation in day-to-day chores can break down larger and problematic gender stereotypes.

Published on Feb. 19, the latest #ShareTheLoad commercial features a young Indian woman coming home from work to her husband on the couch and her father and her young son playing. The woman is on a work call while she gets dinner ready and cleans up the house. The father of the young mom sits and watches as his daughter runs her house, alone.

"I am so sorry. Sorry that you have to do this all on your own, sorry that I never stopped you while you were playing house," the dad says in a voiceover. "I never told you that it’s not your job alone… but your husband’s too."'

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Comments

... and apologize for... WTF? So if a dad doesn't tell his little daughter who decided to play house that she's doing something "wrong" by not playing something else, he's being a neglectful pop?

It gets dumber by the day.

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Submitted by Matt on Fri, 2016-02-26 23:03

He didn't stop his sons while they were playing carpenter and tell them that home repair isn't their job alone either. . .

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Submitted by xtrnl on Sun, 2016-02-28 05:27