Coca-Cola CEO OK with "positive discrimination"

Article here. Excerpt:

'Coca-Cola CEO Muhtar Kent likes new Canadian Prime Minister Justin Trudeau. A lot.

The chief of the beverage giant brought up the newly elected prime minister during a panel on women in corporate leadership at theWomen’s Forum of New York’s Breakfast of Corporate Championson Nov. 19. Later, Kent brought Trudeau up again in an interview, lauding the PM’s insistence on a Cabinet that is 50% female. “I’m a big, big fan,” Kent said. “He’s my favorite feminist right now.”

Kent, it seems, isn’t shy with the f-word. “If you’re a male and you’re at the top, you have to be a feminist, and you have to be proud of being a feminist,” he says. “Being a declared feminist— I’d even go as far as to positively discriminate, to put it in people’s annual assessment.”'

Think Mr. Kent is wrong in his support of "positive discrimination"? Let him know! He can be tweeted at https://twitter.com/muhtarkent and emailed at mukent-at-na.ko.com (source).