Study Finds Men Focus Charitable Efforts on Children

Article here. Excerpt:

'Men cited helping children as their top cause for volunteering and donating to charity, a new study has found.

The findings suggest that family dynamics might play a larger role in motivating men to give and volunteer than fundraisers, communications staff, and others working on behalf of charities have realized, says Brittany Hill, the study’s lead researcher.
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Ms. Hill said that she and her colleagues were motivated to do the study, which they titled "The Forgotten Man," after noticing a growing emphasis on women. "In recent years," she wrote, "we’ve noticed an industrywide shift in focus towards women as the target audience for cause efforts."'