Nivea Stress Protect ad (Australia) is demeaning to men

Submitted by mens_issues on Sun, 2014-04-06 01:06

This Nivea Stress Protect ad being aired in Australia is demeaning to men.

I posted the following over there under "Male Positive Media":

"This is definitely not male positive media; it's demeaning and sexist toward men, as many other commenters have already pointed out. I'm going to post this over at Mensactivism.org so men know not to buy Nivea products, unless and until this ad is removed and Nivea starts to produce more positive media depictions of men."

Many other commenters at YouTube have had similar comments and Nivea's public relations YouTube account has been posting platitudes already, but at least they've noticed.

Like0 Dislike0

Comments

I think this is the link

http://www.youtube.com/watch?v=tqt81rYnb8Y&list=UUZ-jHe0np3EZPTH-tm0BlaQ

There may be several Nivea videos. Choose Nivea Stress Protect

Like0 Dislike0
Submitted by Kris on Sun, 2014-04-06 04:28

Just fixed it.

Like0 Dislike0
Submitted by Matt on Sun, 2014-04-06 05:21

In contrast, here is a good depiction of men/fathers in this AVEENO shaving ad: The AVEENO® Men's® Shaving Line https://www.youtube.com/watch?v=uc-SkyakIwM&feature=youtu.be - I even ended up buying three of their products because of this ad.

Like0 Dislike0
Submitted by mens_issues on Sun, 2014-04-06 23:44

I noticed this ad straight off - but what's more interesting, my son was watching with a mate of his, and they both said "hey that's not right! How come they're allowed to make men look stupid?"

I found the contact details for Nivea Australia and wrote to them. I should have posted the email here but forgot until I'd hit send and missed it. Anyway I eventually got a response from them, which said they valued the email, that they were sorry they'd caused offense, that they had actually received quite a lot of email on the issue (good) and that since the campaign was nearing it's end they had decided not to pull it at this stage (bad). But thanks again for writing and sorry again that they'd offended.

I didn't bother responding, but then again I do intend not buying their products until and if I see that redressed. Hopefully others will do the same and they'll feel the pinch. So worth writing in, maybe.

Like0 Dislike0
Submitted by GaryB on Tue, 2014-04-08 23:12