NPO: "2013: A Good Year for Dads in Ads"

Article here. Excerpt:

'Once again, Zach Rosenberg provides THE analysis of how advertisers treat Dads. According to Rosenberg, 2013 was a pretty good year. 121 of the 140 commercials that he watched and analyzed fall into the neutral-to-good categories for treatment of dads.

Of course it helps that Kimberly-Clark — for Huggies — and Clorox spoke with dad bloggers. They listened; they learned. Oscar Meyer listened to dad tweets, then apparently ignored. The standout is Unilever's Dove Men + Care with an ad campaign featuring the Miami Heat's Dwyane Wade and the positive contributions of fathers. On the other hand, Procter & Gamble continues to give moms all the credit for our Olympic Athletes. You can enjoy this throughout the winter games.'