This stereotype turn-about not fair play

Article here. Excerpt:

'Wrestling dollars from consumers is the main purpose of advertising. And now, during Christmas gift-buying season, this is more apparent than ever. Some ads are brilliant. Others stretch the limits of good taste.

In 2005, clothing designer Marithé Francois Girbaud created a billboard that played off Leonardo da Vinci's iconic Christian-inspired painting The Last Supper. The ad featured a female Jesus Christ, female diners and a lone half-naked man with his underwear and the top of his buttocks showing. The company received almost immediate backlash against the ad from those who questioned what jeans had to do with the twisted religious imagery portrayed.

The company's primary defence was that women can only achieve equality with men if they sacrifice their femininity. The ad was meant to create a new perception of femininity by "presenting men, instead of women, in a position of fragility."
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It's disappointing to still see the continual and objectionable sexualization of women in ads, but it's equally disappointing to see the frequent and distasteful dummyfication (yes, I made up that word) of men. Men are too often portrayed as sexual predators, crude blockheads or complete buffoons easily manipulated and incapable of doing anything without the assistance of their female partners. And the masses seem to think this is OK.
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What this suggests is that it's not women who are coming up with these male-bashing ads. It's the men themselves, possibly in an attempt to cash in on a perceived increase in women's buying power by, to use Girbaud's words, "presenting men in a position of fragility."

Is this what women really want? I don't. And I know other women who are also tired of advertising that presents their partners, brothers, fathers and sons as biologically flawed, unmotivated, abusive, slow-witted numbskulls and commitment-phobic family-destroyers unable to be responsible, loving, hands-on dads.

Not all men are like this and it's repugnant when advertising implies they are.'