What are Bris Shalom and Brit B'lee Milah?

Essay here. Excerpt:

'More and more Jewish parents in America and Israel are avoiding circumcision. Instead, they are holding alternative ceremonies sometimes called Bris Shalom or Brit B’lee Milah (covenant without cutting) ceremonies. Many Jews throughout Europe and the former Soviet Union have stopped circumcising over 100 years ago. Already over 100 Rabbis are performing alternative covenant ceremonies that omit the violent circumcision. These are gaining popularity both in the United States and worldwide.
...
Jewish parents can find a Rabbi, or Cantor to lead a Bris without cutting via Dr. Mark Reiss' Brit Shalom Celebrants List. Many parents are finding that their regular Rabbi or Cantor are happy to do so as well, even if they are not on this list.

"We did not circumcise my son. Instead, we created a beautiful, gentle welcoming ceremony to celebrate his entry into the Jewish people and the world community. Instead of a bris milah, there was a bris blee milah - a covenant without circumcision. We reinterpreted the notion of covenant to mean the commitment that we, his parents made, publicly, to bring him up with love, respect, openness, and gentleness. ...'