Male Bashing in Marketing

Article here. Excerpt:

'I will admit that I may be a bit sensitive about this topic, but I honestly thought that as a society, we had moved past this. There was a time when it was fashionable for a brand to show bumbly, fumbly, dumbly men in their advertising and marketing. I guess it was a way to appeal to their female targets by giving them something they could relate to. I guess.
...
I've always believed that as marketers, we should be both reflective of pop culture and aspirational in our voice. I honestly don't think there are many women around who aspire to have men in their lives who are that disconnected. Quite the contrary: Showing men who are in the moment with their families I would think would be far more motivating. A turn on, really. For the men too. Men are every bit a part of the household as women are. They are cooking, cleaning, shopping and taking care of the kids. It's how our society runs now, just ask us!

So for me, and I believe the rest of the world, I would much rather show men as they really are and give them inspiration to do more. It makes the brand feel so much more connected as a result.'