NPO: Modern Fatherhood: No Longer Hapless Dad

Article here. Excerpt:

'In her article, 5 Sweet Commercials That Really Get Modern Fatherhood, author Jeanne Sager says she became a champion for fathers after she became a mom. There is nothing like having to defend your husband to make you more aware of how American advertising makes men look like hapless dads. Speaking about her husband, Jeanne Sager said, “He’s a man who is every bit as involved in his daughter’s life as I am, and when companies insult him, they’re insulting our whole family dynamic.”

Perhaps these companies, or their advertising agencies read, Fathers’ “Maternal” Instinct Just as Reliable as a Mother’s. New research reveals that, “the amount of time a parent spends with his or her child, not the parent’s gender, has the greatest impact on whether the parent is able to identify the cry of a baby as his or her own.” It appears the long applauded maternal instinct has been “proven” through research focused solely on mothers or research that did not account for the amount of time each parent spent with the child.'