Two Women Raise $3.5 Million For A Controversial, Girls-Only App That Objectifies Men

Story here. Excerpt:

'In London, two long-time friends Alison Schwartz and Alexandra Chong have an app that helps women anonymously gossip about men.

On Lulu, men aren't allowed in, and women can anonymously rate them without their consent. The men, who are all guys the women know via Facebook, are rated on a scale of one to ten. Their profiles are automatically pulled in when the women they know access Lulu. When rating a man, women are prompted to share how they know him (friend, ex-girlfriend, etc), then asked to check off all the good and bad qualities about the man that apply.
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"We definitely feel this is about female empowerment and collective wisdom," Schwartz says. "We also feel boys are just the beginning. We'll win the trust of our girls here and then take them into other verticals."'

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Comments

It sounds stupid to me, but I thought it was going to be worse. The women can only choose from pre-written comments....

From the article:

The tone is playful and funny. Quality hashtags include #Big Feet and #One Woman Man for pros, and #Obsessed With His Mom and #Napoleon Complex for cons. The women can see how many people have favorited a profile (people following that man's profile for real-time updates and alerts), and how many women have viewed the profile.

The app purposely has no free form spots, so the women can't get too nasty. This also helps protect Lulu from some lawsuits.

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