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Florida's 'Perfect Climate For Business' Logo Sparks Sexism Debate
Submitted by Mastodon on Sun, 2013-02-10 03:28
Story here.
'A branding exercise that was designed to attract potential business people to Florida has become the focus of a sexism storm.
The new logo for the state's economic arm, Enterprise Florida, reads "Florida: The Perfect Climate For Business".
However the cartoon replaces the "i" in Florida with an orange tie, which critics suggest alienates female business entrepreneurs.
Responding to cries of sexism, the state has denied that there is any reason to view the graphic as contentious.
"The tie is iconic to mean business," Enterprise Florida's chief marketing officer Melissa Medley told NBC News. "It has nothing to do with gender roles. It's just a cartoon."
"We're going to move forward with this campaign," she added.'
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Comments
And if they had used instead a pair of pantsuit slacks?
Not a peep of complaint from anyone. Instead, we'd hear praise from all quarters.
Remember: Men in business is suspicious and oppressive. Women in business is celebratory and empowering.