New Zealand: Domestic abuse charity subverts Valentine’s Day messages of love

Article here. Excerpt;

'A domestic abuse charity in has turned the sentimentality of Valentine’s Day on its head with a campaign that highlights the darker side of love for some women.

New Zealand’s Women’s Refuge is placing Valentine’s Day cards with a traditional exterior and a sinister message inside in retailers in Auckland and Wellington.

According to Women’s Refuge, some regions of New Zealand saw a near 100% spike in the numbers of women seeking help over the Christmas period for violent abuse, with a 12% increase last year in the numbers of women and children using their safe houses.

“We designed the campaign to encourage conversations and help those suffering to make a change,” said Livia Esterhazy GM at Saatchi & Saatchi Wellington.'