Brazil: Gisele Bundchen ad not too sexist for TV

Submitted by Minuteman on Fri, 2011-10-14 11:14

Story here. Excerpt:

'Brazil's National Advertising Council has denied a request to ban a television ad featuring lingerie-clad supermodel Gisele Bundchen after a government agency called it sexist.

"The stereotypes in this ad campaign are common in society, easily identifiable and do not denigrate women," the council's members said on Thursday.

Brazil's Ministry for Women submitted a request in September to suspend the ad, saying it reinforces the stereotype of women as sex objects.
...
Some men had called for the ad to be put down because it took them for "idiots".'

Like0 Dislike0