Safeway raising money for prostate cancer during June

Story here. Excerpt:

'Safeway shoppers and employees joined together each year in June to raise money to fund critical research programs aimed at finding a cure for prostate cancer. By making donations when shopping at local stores, the fundraising program is making a huge impact, raising $50 million since it began in 2000.
...
"Prostate cancer has a 90 percent cure rate. Screenings, early detection and education can save lives," said Safeway Chairman, President and Chief Executive Officer Steve Burd. "During the month of June we hope to make a difference by not only encouraging screenings, but by raising funds to help find a cure for this disease."'

More info: Supposedly you will see a small sign above the credit card swipe saying that 1 in 6 men are diagnosed with prostate cancer and when you check out you will be asked if you want to donate.

Also, last year Safeway raised $11.6 million.