J.C. Penny Demeans Fathers With "One Day Sale" Ad

equalitarian62 writes, "J. C. Penney has a TV commercial for its "One Day Only Sale." This ad shows a man that has been left alone with his young son. The man appears to be overwhelmed as the
household falls apart, and he wonders when his wife will be coming home to sort things out. Meanwhile, his wife is having a terrific time at the sale. The ad ends with the message "Don't worry Dad, it's only one day." I find this ad to be demeaning to men and fathers in that it portrays them as incompetent at running a household and caring for children." Go to the Read More section of this story to view equalitarian62's letter and contact info for J.C. Penny.To the staff at J. C. Penney,

I am writing in regard to your TV commercial about
your "One Day Only Sale." This ad shows a man that has
been left alone with his young son. The man appears to
be overwhelmed as the household falls apart, and he
wonders when his wife will be coming home to sort things
out. Meanwhile, his wife is having a terrific time at
the sale. The ad ends with the message "Don't worry Dad,
it's only one day."

I find this ad to be demeaning to men and fathers in
that it portrays them as incompetent at running a
household and caring for children. It should be brought
to your attention that anti-male ads such as these are
being criticized on several websites (which are viewed
by thousands of people each day). Men have become tired
of negative portrayals of males in the media, and even
some women are starting to speak out against this (it
isn't particularly flattering to them either).

It is strongly recommended that you find an alternative
approach to selling products, which is not insulting to
men. Companies cannot afford to alienate half the
population, particularly during a time of recession.
While I have been a loyal J. C. Penney customer up until
now, I am considering shopping elsewhere (and closing my
account) if this particular type of advertising does not
cease.

To contact J. C. Penney, please send an email using the
following web address:

http://www.jcpenneyeservices.com/csrv/frm_generalinquiries.asp

NOTICE: This story was migrated from the old software that used to run Mensactivism.org. Unfortunately, user comments did not get included in the migration. However, you may view a copy of the original story, with comments, at the following link:

http://news.mensactivism.org/articles/02/01/07/2017220.shtml