On this Mother's Day, consider why it was originally conceived

Origins discussed here. Originally it seems it was meant as a way to unite mothers against war so their sons would not be killed (and what MRA wouldn't support that?), yet it fast morphed into what it is now: another commercialized holiday. In contrast, Father's Day remains just another typical day at the shop.

I can't include an excerpt from the MSNBC page since it's a Flash presentation, but the part of the Wikipedia entry on it referring to Julia Ward Howe is here. It says she was a feminist and indeed, maybe she was. I doubt she was quite the same type of feminist though as we see today (who cares nothing about what happens to men in war), given she was forming her new holiday around the idea of saving men from war. Excerpt:

'The "Mother's Day Proclamation" by Julia Ward Howe was one of the early calls to celebrate Mother's Day in the United States. Written in 1870, Howe's Mother's Day Proclamation was a pacifist reaction to the carnage of the American Civil War and the Franco-Prussian War. The Proclamation was tied to Howe's feminist belief that women had a responsibility to shape their societies at the political level.'

The MSNBC Flash story shows how one of Howe's daughters became so incensed at how her mother's vision of Mother's Day was exploited and misused that it eventually drove her insane, leading her to die in a mental institution.

Other people, it seems, fast learned that one could make a fortune off of a general concept of a day to honor mothers rather than so much as a penny off the actual intention of the holiday, which was to keep their sons from getting killed in war. So they discarded this inconvenient truth and rushed to their cash registers. And there you have the priorities of nymphotropism laid bare, fast translated into profits.