
Even Consumer Reports is becoming misandrist
I just received the March 2010 issues of Consumer Reports. On page 44 there is an article about vacuums, and at the bottom of the page is a little blurb titled "Women do the work." Below this it says "Alas, 75 percent of women who answered our survey said they do most of the household vacuuming, compared with 45 percent of men."*
The January 2010 issue has "Why Women Pay More" on the cover, and on page 8. The article goes on to compare the price of drugstore items such as shaving cream, antiperspirant, pain reliever, eye revitalizer, body wash and razor blades. It finds that women pay "up to 50 percent more" than men for similar products due to the "perceived value" of the products.
Also, in the March 2009 issue on page 7 there is a report on American's risky behavior. One sentence says "Men were slightly more likely than women to let kids play on a trampoline; women were more apt to eat burgers well done, fasten their safety belt religiously, and - listen up , men - clean lint from the dryer after each use.
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Comments
What is 'percieved' value?
There is no such thing as an 'innate' price. The price of a good is what ever the public is willing to pay. In other words price is determined by where the supply and demand functions intersect.
Given the wording used by consumer reports I would venture to guess that 'perceived value' refers to what female consumers feel the product should be selling for. But the question remains, if a consumer thinks that a product is selling for more then it's worth, then why do they buy it in the first place? This study seems to reflect womens' sense of entitlement more then anything else. In this case many women believe that they should be entitled to consumer goods at a price which they consider 'inexpensive'.