Womenomics: Write Your Own Rules for Success

Article here. Excerpt:

'First, for all the talk about opting out, "most educated women don't want to quit work altogether, even if they could," Shipman and Kay write. "We want to use our brains and be productive professionally." On the other hand, there's plenty of evidence that many women don't want to adopt the more traditional 9-5 male model of work either. While these two desires may have been in conflict in the past, these days, "women top every company's most wanted list." Companies with a high proportion of women executives tend to post better results, and as women earn a higher proportion of college and professional degrees, any company that wants to tap women's talents will have to change how it does business. Shipman and Kay call this new power "Womenomics," and their book documents what it means on a corporate level, and for individual women who wish to negotiate new working arrangements.'