NYC mayor seeks to soften image at women's event

Story here. Excerpt:

'NEW YORK (AP) — Mayor Michael Bloomberg, who's sometimes perceived as cold and unfriendly, sought to warm up his image at an event with women voters on Monday.
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The Bloomberg campaign, which just released new television ads featuring testimonials from prominent women supporters focusing on issues such as reproductive health access, domestic abuse and schools, insisted the event was not invite-only. Invited people were allowed to bring guests, spokeswoman Jill Hazelbaker said.'

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Is there any doubt the female demographic is the most sought after voting block?

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