UK: Men are no more promiscuous than women, survey finds

Article here. Excerpt:

'Researchers found that women and men in countries like Britain tended to have the same number of children with the same number of partners.

The study of more than 10,000 people in 18 countries seems to throw on its head the generally accepted expectations that men tend naturally towards promiscuity and women are more particular when it comes to choosing a mate.

It also seemed to disprove the belief that some men are incredibly successful at mating while others fail altogether.
...
Dr Gillian Brown, of the University of St Andrews, said: "The study shows that women are just as likely to seek out just as many partners as men.'